Politics and Beliefs Term Paper Example | Topics and Well Written Essays - 1500 words

Politics and Beliefs - Term Paper Example This essay discusses that according to Cloninger, for a certain group of people, ideology is important and performs four functions. The first function is it describes the surroundings and answers question why things go as they are. The second of these functions is the evaluation of the surrounding whether good or bad. The third of the functions of ideology is to give the person or group of people a sense of identity. The most important of the functions is the programmatic aspect where ideas are applied into actions. Political ideology is therefore a very important aspect of human nature. A political ideology according to Cloninger is like a revolutionary movement at first that will try to create change according to the goals in life as they wish. Gerring in Chris Livesey’s work entitled Power and Politics defined â€Å"Ideologies† (a set of related beliefs and values) become political ideologies when they â€Å"specify a concrete programme of actions† (such as pa rty manifesto). Mullins described political ideologies as a program of collective action for the maintenance , alteration and transformation of society†. Livesey stated that a conventional way to classify political ideologies is to view them as a continuous line (the continuum) with two ends: â€Å"left wing† parties including Communist and Socialist and â€Å"right wing† parties such Conservative and Fascist. Rummel also identified major political ideologies by illustrating a political triangle. ... They advocate the view that capitalism is a form of exploitation which unfairly concentrates powers and wealth among the few people only. Socialists believe that capitalism creates inequality in a society and does not work in the interest of the majority. According to Rummel (n.d.), libertarianism is the â€Å"political formula for those who opposed to state power.† Thus these are people who wanted to do as things their own way and support basic civil freedoms. Authoritarianism leans more on â€Å"the traditions and customs and central power lies in the hands of a leader who maintains such tradition and policies (Rummel, n.d.). Political Socialization Political socialization is defined as â€Å"the process by which political culture is transmitted in a given society. It occurs at both the individual and community level, and it extends beyond the acquisition of political culture to encompass the learning of more sophisticated political ideas and orientations. Political social ization is a lifelong process and a variety of individuals and institutions contribute to its shaping effect†(http://imej.wfu.edu, Political Socialization). This process of transmission is carried through the agents of socialization which include family, schools, church, friends and media. Family is considered to be the most important agent of socialization. Most likely, children will have the same political affiliation as their parents. Schools on the other hand also have vital effect on students’ political values through peer groups. Religion also affects a person’s values and ideologies through their moral teachings. Friends also influence a person’s value through sharing of thoughts and constant communication. Media

Technologies Assignment Example | Topics and Well Written Essays - 3000 words

Technologies - Assignment Example Recently gaming is being developed to run on web based platforms usually through cloud frameworks. All these are just but a few of the approaches the web dimension is availing to provide alternative solutions to stand alone systems. Overview The Sanix case study Sanix is a major accounting firm with that deals with auditing of accounts for both medium and small scale enterprises (SME). At the moment they rely in their distributed branches situated in major cities in United Kingdom. These branches are more specifically located in Bristol, Chester, Derby, Leeds, Westminster and London which is the company’s headquarters. At the onset of automating its accounting business, Sanix outsourced development of its accounting software from Brists Software, a company that is a major software developer for large enterprise system. The software was fully licensed to Sanix and it was to facilitate the processing of accounting figures, generate graphical reports and charts, carry out financi al analysis and keep track of all audited contracts. A copy of the software was distributed to all branches and performed its roles independently. Because the system was incorporated almost 10 years ago, Sanix have felt that the system has fallen short of addressing its new challenges. This has been greatly outweighed by new taxation policies and rates that have been introduced in the recent times by U.K government and which its legacy accounting system does not support. Furthermore Sanix have been outstretched by the accumulated data they handle that works beyond the system’s capacity which demands not only a scalable system but also a networked environment. Recently Sanix have also spread its operations to four other smaller towns in remote U.K and mangling these new centers has become rigid and cumbersome. This is accrued to the lack of real time based accounting systems. All these have created bureaucratic tendencies in how they track contracts as well as added costs in e mploying more IT personnel to support their systems from distributed points. Convectional organization of current system The diagram below describes how Sanix’s present accounting system operates Analysis of the problem From Sanix problem statement, with regards to the use of their convectional desktop based software, there are several needs that present itself. These are: the need for scalability that is the need for a system that accommodates flexibility as requirements evolve over time. Secondly is the need for control (Grove, 2009 ). This requires a system that supports a distributed operation but one which can be handled from a centralized point of view. Also the need for a cost effective solution that is affordable to acquire and maintain. Web-based Application as a solution Suitability of web based approach Web based approach comes along with immense solutions that justifies itself as the best option to Sanix’s operation challenges. These are as follows: First o f all web based applications are cross platform. This is unlike the use of traditional installed software that has to be developed exclusively on given operating system. In this case Sanix have been running their accounting software on windows XP platform (Vincent Wade, 2006). This has often forced the company to rely on window based operating systems in order for its systems’ to run. With the adoption of a web based applica

The Thomas Kincaid Galleries Essay Example for Free

The Thomas Kincaid Galleries Essay Consider what you think of as art and then try to explain what makes it art. What do you respond to in a work of art? Is it the way it looks, or the way it makes you feel or the ideas it brings to mind? How important are the formal qualities?. How important is the content? Should one be subservient to the other? These are somewhat subjective criteria and there are really no right and wrong answers, but please think about the question seriously and be sure to reference actual works of art in your discussion to illustrate your ideas. The text of the question seriously and be sure to reference actual works of art in your discussion to illustrate your ideas. Hands on Art Project 100 points Create a work of art that makes a statement. It can be done in any medium you like. See what materials you might already have on hand.. (i. e. crayons, markers, fabric scraps, paints or any interesting objects that would serve your purpose. ) It can be composed completely of collaged images or found objects so that you do not need to be able to draw. The work can make a political or social statement or it can be of a more personal nature, but you need to be able to verbalize the basic premise of the piece. The purpose of this project is to experience some of the processes of creating a work of art. Essay 2: Compare and Contrast The text of this essay is to be at least 750 words 160 points 1. Select a work of art from the text (preferably a color image) 2. First, spend time looking thoroughly at this work of art, then write an analysis of it. Think in terms of subject, form and content. Look for the elements of design and the principles of organization. How is the artist using shape, color, line, and texture? How is the piece balanced? What rhythms are established? Do we get a sense of movement? How is he or she using these formal aspects to help convey a mood, or idea? Also, you may want to find out a little about the artists and the historical period they represent. What do you think was the purpose for making this piece? What do you think they were trying to say? 3. Find another work that is similar in some way. For example, two still-lifes, portraits, landscapes, or works on a similar theme, like mother and child, the crucifixion, etc. Look carefully at both, compare, and contrast the two. Again, think in terms of form, subject and content. How are they similar? In what ways are they different? Be specific. 4. Respond to these works of art, both critically and personally. Do you think they are equally successful as works of art? Why? How do they make you feel? Do you like them? Why or why not? Essay 3: Art Review (at least. 500 words) 100 Points Go to an art exhibition at a museum or gallery near you. Colleges universities often have art exhibitions on campus. This must be an actual, not a virtual exhibition. (Note: The Thomas Kincaid galleries are not acceptable for this assignment) Look at the whole show and give your overall impression of the show. Does the show have a theme? What kind of work does it include? Choose a piece or two to describe (as you did in the compare and contrast essay. ) Did you like the work? Why or why not? Which pieces were particularly meaningful? The Thomas Kincaid Galleries are not suitable for this assignment.

put it down :: essays research papers

put it down! The most hotly contested battlefield in the gender wars may not necessarily be in the bedroom. It may be the bathroom. The seat-up vs. seat-down debate rages on and some interpret this as a sign of male insensitivity and overall cloddishness. Although it doesn't rate up there with the unisex restroom in the Ally McBeal television show, the signage for the toilets at one Phoenix, Arizona advertising-public relations firm is an eye-catcher. Instead of the plain old "Men" and "Women" on the politically correct male and female door signs, the restrooms entries at Cramer-Krasselt are adorned with tasteful, nearly look-alike 3-inch square photos of a toilet. There is one difference -- one has the seat up and the other has the seat down. Is someone trying to tell us something? Come on, guys! Maybe it's time to be a little more considerate. Like paying attention to the little things. As a professional speaker, I lead seminars on personal relationships. In our discussions of "paying attention to the little things," taking the garbage out, leaving the toilet seat up and rolling the toilet paper the wrong way (among other things) seem to almost always creep into the conversation. Although we may laugh at such trivial things, the truth is, it is important to our partners to do the little things consistently. It shows them we value and respect them. Inventor, Tim Seniuk has the perfect solution to the "leaving the toilet seat up" problem. He has invented a toilet seat that goes down automatically after about two minutes. This $37 investment could save your marriage! You will never again have to worry about experiencing the "porcelain splash" in the middle of the night! ;-) Indifference is like water to a fire. The flame of love grows dim with indifference to your partner's needs. By far the most common and important way in which you can exercise your attention to your partner is by listening. Listening is an act of love. Women can often tell a man's interest in them by the length of his attention span. It is one thing to pay attention and quite another to acknowledge her request and then remember to do it more than once without having to be reminded. She is not your mother. It is unreasonable, and a breach of trust, to deny your lover's report of her feelings. When she expresses a need, it's your responsibility to do what you can to fulfil that need. put it down :: essays research papers put it down! The most hotly contested battlefield in the gender wars may not necessarily be in the bedroom. It may be the bathroom. The seat-up vs. seat-down debate rages on and some interpret this as a sign of male insensitivity and overall cloddishness. Although it doesn't rate up there with the unisex restroom in the Ally McBeal television show, the signage for the toilets at one Phoenix, Arizona advertising-public relations firm is an eye-catcher. Instead of the plain old "Men" and "Women" on the politically correct male and female door signs, the restrooms entries at Cramer-Krasselt are adorned with tasteful, nearly look-alike 3-inch square photos of a toilet. There is one difference -- one has the seat up and the other has the seat down. Is someone trying to tell us something? Come on, guys! Maybe it's time to be a little more considerate. Like paying attention to the little things. As a professional speaker, I lead seminars on personal relationships. In our discussions of "paying attention to the little things," taking the garbage out, leaving the toilet seat up and rolling the toilet paper the wrong way (among other things) seem to almost always creep into the conversation. Although we may laugh at such trivial things, the truth is, it is important to our partners to do the little things consistently. It shows them we value and respect them. Inventor, Tim Seniuk has the perfect solution to the "leaving the toilet seat up" problem. He has invented a toilet seat that goes down automatically after about two minutes. This $37 investment could save your marriage! You will never again have to worry about experiencing the "porcelain splash" in the middle of the night! ;-) Indifference is like water to a fire. The flame of love grows dim with indifference to your partner's needs. By far the most common and important way in which you can exercise your attention to your partner is by listening. Listening is an act of love. Women can often tell a man's interest in them by the length of his attention span. It is one thing to pay attention and quite another to acknowledge her request and then remember to do it more than once without having to be reminded. She is not your mother. It is unreasonable, and a breach of trust, to deny your lover's report of her feelings. When she expresses a need, it's your responsibility to do what you can to fulfil that need.

Jurlique Marketing Essay

1.0 Executive summary The main purpose of this business report is to review the appropriateness of Jurlique cosmetic products for the Australian target market. The key findings are: Australia is a huge market for cosmetic and toiletry industry, while it is full of competition due to the zero duty on American cosmetics; Jurlique is a well established brand for most Australia customers, however, it still needs unique selling points other than natural ingredient to expand its market share. This is mostly based on the product research and development. 2.0 Introduction 2.1 Purpose This report sets out to review the product for a target segment. 2.2 Scope This report first describes the overall cosmetic industry, the market share of Jurlique’s skin care products and the growth trend. Then the macro and micro-environmental analysis are conducted before the detailed description of the products category. Following the target segmentation, some recommendations will be made. 2.3 Methodology This report is created based on the theories from the textbook and the secondary data from websites. In addition, graphs and tables are used to assist the specific analysis. 2.4 Assumption and limitation During the research, some information can not be accessed, however, the information can be found from others as the official website which is formal and perusable to do reference. 3.0 Description of the industry 3.1 Market size and market share According to IBIS World (2010), cosmetics and toiletries industry are based on a solid foundation, with a booming prospect. He also forecasts that global cosmetic industry will embrace an inspiring growth at an average annual rate of 3.2%, within the period to 2012-2013. Graph 1: Global cosmetic industry performance and forecast (Data source: IBIS World 2010) As a key player in the natural cosmetics and skincare industry, Australian-owned Jurlique Company is a well-deserved market leader. It manufactures and distributes a range of skin care and aromatherapy products as well as herbal medicines. Through multi-channel distribution network, the company enters into 20 different countries, where about 60 company-owned concept stores and 5000 or so Jurlique-branded retail outlets are established (Official Website, 2012). Plus, department stores, pharmacies and health food stores, as well as aroma-therapy clinics and beauty salons are also the sales channel of the company’s 75% products. The differentiation in products themselves and diversification in marketing channels both contribute to the company’s profit margins, which are thought to be about 30%, and annual sales, which are estimated to exceed AU$100 million (RAPS, 2011). 3.2 Macro-environment 3.2.1 Overall cosmetic consumption trend Graph2: Total market sale of Australian cosmetic industry Source: Australia Bureau of Statistics The cosmetic and beauty industry has experienced a constant growth the whole world, and Australia is not an exception (see above graph). The Australia cosmetics and toiletries market value is in order of US$1.5 billion, with imports products occupying about half of that (U.S Commercial Service). This suggests that the domestic cosmetic brands are facing relatively fierce competition from cosmetic brands abroad. In terms of market share of cosmetic industry in Australia, the U.S is still maintaining about 30 percent market share (U.S Commercial Service). There are several reasons for this. The U.S is well known for its large proportion of investment in cosmetics research and development; Owing to the Free Trade Agreement between Australia and the United States, the U.S enjoys zero general import duty on cosmetics and toiletries exported to Australia. 3.2.2 Demographic factor The cosmetics and toiletries industry in Australia is closely associated with the people’s paying increasing attention to personal appearance, both for women and men. The emergence of an aging population in Australia, along with a raised awareness of health and environmental issues, stimulated to a certain extent the consciousness of the importance of products that prolong a youthful appearance. For baby boomer generation which is experiencing life changes brought by aging, they have shown increasing interests in cosmetics and toiletries, not only to enhance their appearance but also for other reasons. A simple example is that they use foundation with treatment ingredients to protect their skin against harmful UV rays, and to help a variety of skin problems. 3.2.3 Cultural changes As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products. 3.3 Micro-environment 3.3.1 Organization Jurlique is a Sydney-based cosmetic company, boasting its skin care products, all of which are made in the most natural way. Funded in 1985 by chemist and also a doctor-Jurgen Klein, the beauty company was characterized by farm system, which makes the fact possible that all ingredients are cultivated and processed in the Adelaide Hills, and then distributed in Australia and abroad (Pola Orbis, 2011). The company’s mission is to generate sustainability and create mutual benefit between people and nature, with its slogan â€Å"Purest Skin Care Products on Earth through Nature, Science and Innovation†. Jurlique, with its headquarters in Mount Barker in the Adelaide foothills, has planted good names for its natural and chemical free products in Australia. On November 30, 2011, Jurlique International announces acquisition by POLA Orbis, which is the fourth leading cosmetic company in Japan and has been developing its business model around the cosmetics industry with a recurring theme of â€Å"beauty and health† since its founding in 1929. This acquisition makes Jurlique brand well positioned along with a strong presence and compelling momentum in key strategic markets, with a focus on Asia, the Americas and the home market Australia. Table 1: Changes in Jurlique shares held by POLA as a result of the Acquisition Source: POLA’s Share Purchase Agreement 3.3.2 Customers Customers of Jurlique are mainly female who pay a certain attention to their skin condition and are willing to buy skin care products at a reasonable price. In addition, customers of Jurlique need to be aware of the importance of natural ingredient for their skin. As spa gradually gains popularity, Jurlique’s target consumer will be expanded to whoever enjoys a natural and comfortable spa. 3.3.3 Publics Rising concern can be noted by Australian consumers of any cosmetic product regarding health and safety. Greater attention is also being given to natural products in cosmetics. Innovative beauty salon products that incorporate premium and organic ingredients are given warm welcome. This can explain that sales of Jurlique products using natural ingredients are showing steady growth. 3.3.4 Competitions Dominated by industrial players like Luxus, P&G and Unilever in Australian cosmetic and toiletry industry, the main high-end competitive brands in the country include well-established world-famous brands such as Lancome, Estee Lauder, Clinique, Shiseido, Christian Dior, Giorgio Armani, Bobbi Brown and Clarins. Middle end brands contain Revlon, Max Factor, L’Oreal and Olay (U.S. Commercial Service). In addition, newer brands from Japan and Korea are very popular among Australian young girls such as DHC, Fancl, HABA, Mioggi, Lanegie, Skin Food. 4.0 Products Jurlique products can be classified into six categories by the company’s official website. Table2: Jurlique product line (from Official Website) Product line Products detailed by category Skin care line cleansers, deep cleansing, refreshing, recovering, renewing, moisturizing, nurturing, special care, eye and lip care, tools and accessories Body care hand care, body lotion, body oils, shower gels Hair care shampoo, hair conditioners Baby care hypo-allergenic and pH balanced baby care products Essential oils comprises pure essential oils, essential oil blends, and carrier oils Seasonal offers comprises seasonal sets of products containing specific blends Within all these excellent natural products, Herbal Recovery Gel needs to be mentioned more. Belonging to skin care category, it is a light gel concentrate for day and night, which contains natural antioxidants and is suitable for all skin conditions, including oily and problem skin. It works deeply to strengthen and restore hydration, which can help maintain ideal skin moisture balance. 4.1 Three levels of the products 4.1.1 Core level Core level of a product represents the basic consumption benefit consumers can get from the product. Namely, it is the function or efficiency of the product. For skin care products made by Jurlique, they can not only meet the very basic requirements of target audience for better their skin condition  with its natural ingredients, but they also can realize the process in a sustainable manner. 4.1.2 Actual level Apart from the natural and high-quality characteristics, Jurlique products also have a mature packaging chain, which contains three sets of processes: primary packaging, secondary packaging and tertiary packaging (Jurlique International, 2011). All products produced are packed into tertiary packaging for shipment from production to logistics, and from logistics to distributors or direct to consumers. The tertiary packaging utilized is common throughout the supply chain where possible. Just like the packaging, labeling considerations will continue to express the green concept. For example, the use of relevant recyclable symbols such as the â€Å"green dot† and inclusion of the material identification will serve as an important tool in marketing strategy. 4.1.3 Augmented level Customers who buy Jurlique products can enjoy comfortable service from the company. Jurlique has its mature online service and various distribution channels. Products sold through every channel will be delivered timely. In addition, anyone who is interested in this brand can sign up for emails, and become a Jurlique insider. The insiders can get the professional advice in terms of skin care and also free gifts from the company. 5.0 Target segment 5.1 Demographic segmentation The majority of target customers Jurlique are females, specifically Generation X and Baby Boomers who are looking for beauty products which can help reduce wrinkles, better skin dark and contain natural or pure ingredients (Phosphagenics Newsletter, 2009). In Australia, Women between age 25 and 39 staying workplace have the strongest purchase power. They are  value and quality conscious, prepared to pay a little more for a prestige product that works. For those female seeking natural and quality products, Jurlique is undoubtedly a perfect choice whose claims match product performance. 5.2 Behavioral segmentation Different people seek different benefits from Jurlique products, and according to the product itself and the behavioral habits of Australian consumer, the market can be segmented into: 1. Single brand loyalty: it is of difficulty to break the previous loyalty for a certain brand, however, it this group have faith in Jurlique, the loyalty will last long. 2. Multiple brands loyalty: this group is willing to try new brands, but the loyalty can not be assured. 3. No brand loyalty: this group tends to be price sensitive or efficiency sensitive. 5.3 Geographic segmentation In geographical version, the whole Australian market can be segmented into several divisions. The five biggest cities in Australia: Sydney, Melbourne, Brisbane, Perth and Adelaide should be the major target markets which all have advantages of large amount of working female and strong purchase power. Cities with more than a hundred thousand populations in New South Wales, Queensland, Victoria and Tasmania etc will be the second largest target markets for Jurlique. The remaining cities with less population but relatively big purchase power should also be considered. 5.4 Psychographic: Based on people’s life style and value, the market can be segmented  psychologically. The research concerning people’s life style should be based on AOI: 1. Activities: this refers to where and when people use their time on skin care. 2. Interests: how much attention would people pay to the change of skin condition. 3. Opinion: this refers to what people think of the brand. 6.0 Key needs The mainstream trend in Australian cosmetic and toiletry industry is that consumers are willing to pay the higher price for those technologically advanced products because they perceive the ingredients to be expensive, uniquely manufactured based on intensive research and develop. Therefore, the innovative initiative of Jurlique based on its laboratory R&D is in need. In addition, market for color cosmetics, hair care products and beauty salon based products unsaturated to a certain degree. This is mainly for the reason that those products are not the mainstream business scope for the major competitors from the U.S and France. Consequently, Jurlique could stretch its product line or emphasis the manufacture and market capture of those products. 7.0 Recommendations 1. Adjust the shift of distributional channels in Australia The retailing of cosmetics and toiletries in Australia has experienced a remarkable change in recent years. Supermarkets are beginning to play a major role in selling cosmetics and toiletries, replacing traditional retailers and pharmacies (Market Overview, 2010). Major supermarkets such as Coles, Safeway and Woolworths have become the sites where 45 percent of cosmetic products are sold in Australia. Pharmacies and cosmetic retailers are showing more and more presence in cosmetic market. Jurlique should take this change into account when it come to adjusting marketing strategy. 2. Professional technologic certification shows its increasing importance It should be realized that natural or organic ingredients are no more than distinctive selling points which add value to the products. Consumers today tend to expect assurance through product certification, especially for new or unfamiliar products, just as Jurlique for Australian consumer. Therefore, it is highly recommended that Jurlique obtain professional certification from authorized certifiers to enhance product credibility. 8.0 References IBIS World (2010). Cosmetic and Toiletry Retailing in Australia, Melbourne: Arna Richardson, Exporter Guild, Australian, Organic Market, P11(ix), April 2011 Jurlique official website. Retrieved from: http://www.jurlique.com.au/ U.S Commercial Service. 2010, Retrieved from: http://www.trade.gov/cs/ RAPS (2011). Beauty environmental scan. http://175.107.146.153/~rapstcco/wp-content/uploads/2011/12/Beauty-Industry-Environmental-Scan-2011.pdf Phosphagenics Newsletter. (2009). Retrieved from: http://www.docstoc.com/docs/45622966/PHOSPHAGENICS-concealer Asia-Pacific Cosmetics and Toiletries Market Overview. 2010 Pola Orbis (2011). POLA ORBIS HOLDINGS enters into a Share Purchase Agreement to acquire all outstanding shares of Jurlique International Pty Ltd[R].2011. New Zealand Trade and Enterprise (2011). Export guide: Organics and green market in Australia. Jurlique International (2011). Australian packaging covenant action plan. Retrieved from: http://www.packagingcovenant.org.au/documents/File/Jurlique%20International%20Pty%20Ltd%20AP_10_15.pdf

Comparing Platos The Republic, Rene Descartes...

There are a number of similarities found in certain sections of Platos The Republic, Renee Descartes Meditations I, and the 1999 major motion picture The Matrix. The basic tenet that fuels Socrates Allegory of the Cave and the other two previously mentioned works is that reality through the human senses cannot be trusted, may not be true, and cannot necessarily be validated through the human senses. Based on this central premise, there are a number of specific points of comparison existent between this literature and film, particularly between Meditations and The Matrix. The essential element in doubting the human senses and the information that they reveal to a person about the world is to disavow them, and start over to begin to gather knowledge about ones surroundings and the world. Neo does this consciously when he opts to take the red pill in the movie. Doing so allows him to see that what his senses previously conceived of as reality was merely a computer animated faÃÆ'Â §ade , and that the actual world in existence was much darker and barren that that which his senses previously believed. Similarly, Descartes discusses in section 1 of Meditations I the notion that he cannot trust any of his previous body of knowledge about reality or anything else, and that he must eradicate all he has ever known and believed and replace it with knowledge not based on the senses. The willful eradication of sensory perception is a poignant similarity between these two sources.

Business - 980 Words

Video rental industry Definition: Branch of the entertainment industry that engages in renting prerecorded video material for home and personal viewing Significance: After starting in 1979 with a single retail outlet in Los Angeles, the video rental industry boomed during the 1980’s and became a fixture in consumers’ spending during the 1990’s, grossing an average of $1 billion yearly. With the arrival of digital versatile discs (DVDs) and the Internet during the 1990’s, the industry experienced a period of increasing technological sophistication that has led to the creation and reinvention of new business models. Then the new business model revolutionized the industry. In 1999, Netflix began renting DVDs through the mail for flat†¦show more content†¦Netflix understands that different customers and prospects have different needs. While working to solve for customer needs, Netflix also built an ubiquitous platform for delivering premium video content. Marketing Takeaway: In a world of inbound marketing, it is important to create this same type of distribution ubiquity with marketing content. For example, is your website usable on a smart phone? Prospects want to interact with your business in different ways so it is critical you provide these opportunities. 2. Market a Minimum Viable Product - Netflix was a DVD-by-mail business until it made the bold decision to start streaming video content. However, when the Netflix started its streaming service, it wasnt full of the same content that was available via mail. Instead, it was only a small portion of its content, but that didnt stop the company from actively promoting it to new and existing users. Marketing Takeaway: It is easy to drop an idea or a campaign because it isnt ready. Netflix has taught us that ready, really, never happens: many people are still not satisfied with the content available through their streaming video service. 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Below, we would look at two kinds of business model (franchise and tradition al business) , their pros and cons, o r theirRead MoreBusiness Activities At The Business Premises1346 Words   |  6 PagesA. Seller has conducted its business activities at the Business Premises under the name of the Business. To the best of Seller’s knowledge and information, no other person or entity has conducted the same or similar Business at the Business premises, and no other person or entity has any interest in or right to use any of the Assets not previously revealed to Purchaser. B. No person, other than third-party trade creditors, has provided Seller with any inventory, equipment, fixtures, or financingRead MoreAre Profits The Only Business Of Business?1523 Words   |  7 PagesAre profits the only Business of Business? What is the corporation’s social responsibility? Many might say the main idea is that a corporation must go further than carrying out their basic function of purely making profits. 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Read MoreBusiness3599 Words   |  15 Pagesa selected business, suggesting potential improvements 7 4.1 Delivering customer service in a business 8 4.2 Review own performance in the delivery of customer service and recommendations for improvements 9 Conclusion 9 References 10 Introduction The objective of a business is to make profit and maximize its wealth and to ensure the customer satisfaction with which the business operates its activities. Customer satisfaction is a very important factor for surviving in the business world. Proper