put it down :: essays research papers

put it down! The most hotly contested battlefield in the gender wars may not necessarily be in the bedroom. It may be the bathroom. The seat-up vs. seat-down debate rages on and some interpret this as a sign of male insensitivity and overall cloddishness. Although it doesn't rate up there with the unisex restroom in the Ally McBeal television show, the signage for the toilets at one Phoenix, Arizona advertising-public relations firm is an eye-catcher. Instead of the plain old "Men" and "Women" on the politically correct male and female door signs, the restrooms entries at Cramer-Krasselt are adorned with tasteful, nearly look-alike 3-inch square photos of a toilet. There is one difference -- one has the seat up and the other has the seat down. Is someone trying to tell us something? Come on, guys! Maybe it's time to be a little more considerate. Like paying attention to the little things. As a professional speaker, I lead seminars on personal relationships. In our discussions of "paying attention to the little things," taking the garbage out, leaving the toilet seat up and rolling the toilet paper the wrong way (among other things) seem to almost always creep into the conversation. Although we may laugh at such trivial things, the truth is, it is important to our partners to do the little things consistently. It shows them we value and respect them. Inventor, Tim Seniuk has the perfect solution to the "leaving the toilet seat up" problem. He has invented a toilet seat that goes down automatically after about two minutes. This $37 investment could save your marriage! You will never again have to worry about experiencing the "porcelain splash" in the middle of the night! ;-) Indifference is like water to a fire. The flame of love grows dim with indifference to your partner's needs. By far the most common and important way in which you can exercise your attention to your partner is by listening. Listening is an act of love. Women can often tell a man's interest in them by the length of his attention span. It is one thing to pay attention and quite another to acknowledge her request and then remember to do it more than once without having to be reminded. She is not your mother. It is unreasonable, and a breach of trust, to deny your lover's report of her feelings. When she expresses a need, it's your responsibility to do what you can to fulfil that need. put it down :: essays research papers put it down! The most hotly contested battlefield in the gender wars may not necessarily be in the bedroom. It may be the bathroom. The seat-up vs. seat-down debate rages on and some interpret this as a sign of male insensitivity and overall cloddishness. Although it doesn't rate up there with the unisex restroom in the Ally McBeal television show, the signage for the toilets at one Phoenix, Arizona advertising-public relations firm is an eye-catcher. Instead of the plain old "Men" and "Women" on the politically correct male and female door signs, the restrooms entries at Cramer-Krasselt are adorned with tasteful, nearly look-alike 3-inch square photos of a toilet. There is one difference -- one has the seat up and the other has the seat down. Is someone trying to tell us something? Come on, guys! Maybe it's time to be a little more considerate. Like paying attention to the little things. As a professional speaker, I lead seminars on personal relationships. In our discussions of "paying attention to the little things," taking the garbage out, leaving the toilet seat up and rolling the toilet paper the wrong way (among other things) seem to almost always creep into the conversation. Although we may laugh at such trivial things, the truth is, it is important to our partners to do the little things consistently. It shows them we value and respect them. Inventor, Tim Seniuk has the perfect solution to the "leaving the toilet seat up" problem. He has invented a toilet seat that goes down automatically after about two minutes. This $37 investment could save your marriage! You will never again have to worry about experiencing the "porcelain splash" in the middle of the night! ;-) Indifference is like water to a fire. The flame of love grows dim with indifference to your partner's needs. By far the most common and important way in which you can exercise your attention to your partner is by listening. Listening is an act of love. Women can often tell a man's interest in them by the length of his attention span. It is one thing to pay attention and quite another to acknowledge her request and then remember to do it more than once without having to be reminded. She is not your mother. It is unreasonable, and a breach of trust, to deny your lover's report of her feelings. When she expresses a need, it's your responsibility to do what you can to fulfil that need.

Jurlique Marketing Essay

1.0 Executive summary The main purpose of this business report is to review the appropriateness of Jurlique cosmetic products for the Australian target market. The key findings are: Australia is a huge market for cosmetic and toiletry industry, while it is full of competition due to the zero duty on American cosmetics; Jurlique is a well established brand for most Australia customers, however, it still needs unique selling points other than natural ingredient to expand its market share. This is mostly based on the product research and development. 2.0 Introduction 2.1 Purpose This report sets out to review the product for a target segment. 2.2 Scope This report first describes the overall cosmetic industry, the market share of Jurlique’s skin care products and the growth trend. Then the macro and micro-environmental analysis are conducted before the detailed description of the products category. Following the target segmentation, some recommendations will be made. 2.3 Methodology This report is created based on the theories from the textbook and the secondary data from websites. In addition, graphs and tables are used to assist the specific analysis. 2.4 Assumption and limitation During the research, some information can not be accessed, however, the information can be found from others as the official website which is formal and perusable to do reference. 3.0 Description of the industry 3.1 Market size and market share According to IBIS World (2010), cosmetics and toiletries industry are based on a solid foundation, with a booming prospect. He also forecasts that global cosmetic industry will embrace an inspiring growth at an average annual rate of 3.2%, within the period to 2012-2013. Graph 1: Global cosmetic industry performance and forecast (Data source: IBIS World 2010) As a key player in the natural cosmetics and skincare industry, Australian-owned Jurlique Company is a well-deserved market leader. It manufactures and distributes a range of skin care and aromatherapy products as well as herbal medicines. Through multi-channel distribution network, the company enters into 20 different countries, where about 60 company-owned concept stores and 5000 or so Jurlique-branded retail outlets are established (Official Website, 2012). Plus, department stores, pharmacies and health food stores, as well as aroma-therapy clinics and beauty salons are also the sales channel of the company’s 75% products. The differentiation in products themselves and diversification in marketing channels both contribute to the company’s profit margins, which are thought to be about 30%, and annual sales, which are estimated to exceed AU$100 million (RAPS, 2011). 3.2 Macro-environment 3.2.1 Overall cosmetic consumption trend Graph2: Total market sale of Australian cosmetic industry Source: Australia Bureau of Statistics The cosmetic and beauty industry has experienced a constant growth the whole world, and Australia is not an exception (see above graph). The Australia cosmetics and toiletries market value is in order of US$1.5 billion, with imports products occupying about half of that (U.S Commercial Service). This suggests that the domestic cosmetic brands are facing relatively fierce competition from cosmetic brands abroad. In terms of market share of cosmetic industry in Australia, the U.S is still maintaining about 30 percent market share (U.S Commercial Service). There are several reasons for this. The U.S is well known for its large proportion of investment in cosmetics research and development; Owing to the Free Trade Agreement between Australia and the United States, the U.S enjoys zero general import duty on cosmetics and toiletries exported to Australia. 3.2.2 Demographic factor The cosmetics and toiletries industry in Australia is closely associated with the people’s paying increasing attention to personal appearance, both for women and men. The emergence of an aging population in Australia, along with a raised awareness of health and environmental issues, stimulated to a certain extent the consciousness of the importance of products that prolong a youthful appearance. For baby boomer generation which is experiencing life changes brought by aging, they have shown increasing interests in cosmetics and toiletries, not only to enhance their appearance but also for other reasons. A simple example is that they use foundation with treatment ingredients to protect their skin against harmful UV rays, and to help a variety of skin problems. 3.2.3 Cultural changes As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products. 3.3 Micro-environment 3.3.1 Organization Jurlique is a Sydney-based cosmetic company, boasting its skin care products, all of which are made in the most natural way. Funded in 1985 by chemist and also a doctor-Jurgen Klein, the beauty company was characterized by farm system, which makes the fact possible that all ingredients are cultivated and processed in the Adelaide Hills, and then distributed in Australia and abroad (Pola Orbis, 2011). The company’s mission is to generate sustainability and create mutual benefit between people and nature, with its slogan â€Å"Purest Skin Care Products on Earth through Nature, Science and Innovation†. Jurlique, with its headquarters in Mount Barker in the Adelaide foothills, has planted good names for its natural and chemical free products in Australia. On November 30, 2011, Jurlique International announces acquisition by POLA Orbis, which is the fourth leading cosmetic company in Japan and has been developing its business model around the cosmetics industry with a recurring theme of â€Å"beauty and health† since its founding in 1929. This acquisition makes Jurlique brand well positioned along with a strong presence and compelling momentum in key strategic markets, with a focus on Asia, the Americas and the home market Australia. Table 1: Changes in Jurlique shares held by POLA as a result of the Acquisition Source: POLA’s Share Purchase Agreement 3.3.2 Customers Customers of Jurlique are mainly female who pay a certain attention to their skin condition and are willing to buy skin care products at a reasonable price. In addition, customers of Jurlique need to be aware of the importance of natural ingredient for their skin. As spa gradually gains popularity, Jurlique’s target consumer will be expanded to whoever enjoys a natural and comfortable spa. 3.3.3 Publics Rising concern can be noted by Australian consumers of any cosmetic product regarding health and safety. Greater attention is also being given to natural products in cosmetics. Innovative beauty salon products that incorporate premium and organic ingredients are given warm welcome. This can explain that sales of Jurlique products using natural ingredients are showing steady growth. 3.3.4 Competitions Dominated by industrial players like Luxus, P&G and Unilever in Australian cosmetic and toiletry industry, the main high-end competitive brands in the country include well-established world-famous brands such as Lancome, Estee Lauder, Clinique, Shiseido, Christian Dior, Giorgio Armani, Bobbi Brown and Clarins. Middle end brands contain Revlon, Max Factor, L’Oreal and Olay (U.S. Commercial Service). In addition, newer brands from Japan and Korea are very popular among Australian young girls such as DHC, Fancl, HABA, Mioggi, Lanegie, Skin Food. 4.0 Products Jurlique products can be classified into six categories by the company’s official website. Table2: Jurlique product line (from Official Website) Product line Products detailed by category Skin care line cleansers, deep cleansing, refreshing, recovering, renewing, moisturizing, nurturing, special care, eye and lip care, tools and accessories Body care hand care, body lotion, body oils, shower gels Hair care shampoo, hair conditioners Baby care hypo-allergenic and pH balanced baby care products Essential oils comprises pure essential oils, essential oil blends, and carrier oils Seasonal offers comprises seasonal sets of products containing specific blends Within all these excellent natural products, Herbal Recovery Gel needs to be mentioned more. Belonging to skin care category, it is a light gel concentrate for day and night, which contains natural antioxidants and is suitable for all skin conditions, including oily and problem skin. It works deeply to strengthen and restore hydration, which can help maintain ideal skin moisture balance. 4.1 Three levels of the products 4.1.1 Core level Core level of a product represents the basic consumption benefit consumers can get from the product. Namely, it is the function or efficiency of the product. For skin care products made by Jurlique, they can not only meet the very basic requirements of target audience for better their skin condition  with its natural ingredients, but they also can realize the process in a sustainable manner. 4.1.2 Actual level Apart from the natural and high-quality characteristics, Jurlique products also have a mature packaging chain, which contains three sets of processes: primary packaging, secondary packaging and tertiary packaging (Jurlique International, 2011). All products produced are packed into tertiary packaging for shipment from production to logistics, and from logistics to distributors or direct to consumers. The tertiary packaging utilized is common throughout the supply chain where possible. Just like the packaging, labeling considerations will continue to express the green concept. For example, the use of relevant recyclable symbols such as the â€Å"green dot† and inclusion of the material identification will serve as an important tool in marketing strategy. 4.1.3 Augmented level Customers who buy Jurlique products can enjoy comfortable service from the company. Jurlique has its mature online service and various distribution channels. Products sold through every channel will be delivered timely. In addition, anyone who is interested in this brand can sign up for emails, and become a Jurlique insider. The insiders can get the professional advice in terms of skin care and also free gifts from the company. 5.0 Target segment 5.1 Demographic segmentation The majority of target customers Jurlique are females, specifically Generation X and Baby Boomers who are looking for beauty products which can help reduce wrinkles, better skin dark and contain natural or pure ingredients (Phosphagenics Newsletter, 2009). In Australia, Women between age 25 and 39 staying workplace have the strongest purchase power. They are  value and quality conscious, prepared to pay a little more for a prestige product that works. For those female seeking natural and quality products, Jurlique is undoubtedly a perfect choice whose claims match product performance. 5.2 Behavioral segmentation Different people seek different benefits from Jurlique products, and according to the product itself and the behavioral habits of Australian consumer, the market can be segmented into: 1. Single brand loyalty: it is of difficulty to break the previous loyalty for a certain brand, however, it this group have faith in Jurlique, the loyalty will last long. 2. Multiple brands loyalty: this group is willing to try new brands, but the loyalty can not be assured. 3. No brand loyalty: this group tends to be price sensitive or efficiency sensitive. 5.3 Geographic segmentation In geographical version, the whole Australian market can be segmented into several divisions. The five biggest cities in Australia: Sydney, Melbourne, Brisbane, Perth and Adelaide should be the major target markets which all have advantages of large amount of working female and strong purchase power. Cities with more than a hundred thousand populations in New South Wales, Queensland, Victoria and Tasmania etc will be the second largest target markets for Jurlique. The remaining cities with less population but relatively big purchase power should also be considered. 5.4 Psychographic: Based on people’s life style and value, the market can be segmented  psychologically. The research concerning people’s life style should be based on AOI: 1. Activities: this refers to where and when people use their time on skin care. 2. Interests: how much attention would people pay to the change of skin condition. 3. Opinion: this refers to what people think of the brand. 6.0 Key needs The mainstream trend in Australian cosmetic and toiletry industry is that consumers are willing to pay the higher price for those technologically advanced products because they perceive the ingredients to be expensive, uniquely manufactured based on intensive research and develop. Therefore, the innovative initiative of Jurlique based on its laboratory R&D is in need. In addition, market for color cosmetics, hair care products and beauty salon based products unsaturated to a certain degree. This is mainly for the reason that those products are not the mainstream business scope for the major competitors from the U.S and France. Consequently, Jurlique could stretch its product line or emphasis the manufacture and market capture of those products. 7.0 Recommendations 1. Adjust the shift of distributional channels in Australia The retailing of cosmetics and toiletries in Australia has experienced a remarkable change in recent years. Supermarkets are beginning to play a major role in selling cosmetics and toiletries, replacing traditional retailers and pharmacies (Market Overview, 2010). Major supermarkets such as Coles, Safeway and Woolworths have become the sites where 45 percent of cosmetic products are sold in Australia. Pharmacies and cosmetic retailers are showing more and more presence in cosmetic market. Jurlique should take this change into account when it come to adjusting marketing strategy. 2. Professional technologic certification shows its increasing importance It should be realized that natural or organic ingredients are no more than distinctive selling points which add value to the products. Consumers today tend to expect assurance through product certification, especially for new or unfamiliar products, just as Jurlique for Australian consumer. Therefore, it is highly recommended that Jurlique obtain professional certification from authorized certifiers to enhance product credibility. 8.0 References IBIS World (2010). Cosmetic and Toiletry Retailing in Australia, Melbourne: Arna Richardson, Exporter Guild, Australian, Organic Market, P11(ix), April 2011 Jurlique official website. Retrieved from: http://www.jurlique.com.au/ U.S Commercial Service. 2010, Retrieved from: http://www.trade.gov/cs/ RAPS (2011). Beauty environmental scan. http://175.107.146.153/~rapstcco/wp-content/uploads/2011/12/Beauty-Industry-Environmental-Scan-2011.pdf Phosphagenics Newsletter. (2009). Retrieved from: http://www.docstoc.com/docs/45622966/PHOSPHAGENICS-concealer Asia-Pacific Cosmetics and Toiletries Market Overview. 2010 Pola Orbis (2011). POLA ORBIS HOLDINGS enters into a Share Purchase Agreement to acquire all outstanding shares of Jurlique International Pty Ltd[R].2011. New Zealand Trade and Enterprise (2011). Export guide: Organics and green market in Australia. Jurlique International (2011). Australian packaging covenant action plan. Retrieved from: http://www.packagingcovenant.org.au/documents/File/Jurlique%20International%20Pty%20Ltd%20AP_10_15.pdf

Comparing Platos The Republic, Rene Descartes...

There are a number of similarities found in certain sections of Platos The Republic, Renee Descartes Meditations I, and the 1999 major motion picture The Matrix. The basic tenet that fuels Socrates Allegory of the Cave and the other two previously mentioned works is that reality through the human senses cannot be trusted, may not be true, and cannot necessarily be validated through the human senses. Based on this central premise, there are a number of specific points of comparison existent between this literature and film, particularly between Meditations and The Matrix. The essential element in doubting the human senses and the information that they reveal to a person about the world is to disavow them, and start over to begin to gather knowledge about ones surroundings and the world. Neo does this consciously when he opts to take the red pill in the movie. Doing so allows him to see that what his senses previously conceived of as reality was merely a computer animated faÃÆ'Â §ade , and that the actual world in existence was much darker and barren that that which his senses previously believed. Similarly, Descartes discusses in section 1 of Meditations I the notion that he cannot trust any of his previous body of knowledge about reality or anything else, and that he must eradicate all he has ever known and believed and replace it with knowledge not based on the senses. The willful eradication of sensory perception is a poignant similarity between these two sources.

Business - 980 Words

Video rental industry Definition: Branch of the entertainment industry that engages in renting prerecorded video material for home and personal viewing Significance: After starting in 1979 with a single retail outlet in Los Angeles, the video rental industry boomed during the 1980’s and became a fixture in consumers’ spending during the 1990’s, grossing an average of $1 billion yearly. With the arrival of digital versatile discs (DVDs) and the Internet during the 1990’s, the industry experienced a period of increasing technological sophistication that has led to the creation and reinvention of new business models. Then the new business model revolutionized the industry. In 1999, Netflix began renting DVDs through the mail for flat†¦show more content†¦Netflix understands that different customers and prospects have different needs. While working to solve for customer needs, Netflix also built an ubiquitous platform for delivering premium video content. Marketing Takeaway: In a world of inbound marketing, it is important to create this same type of distribution ubiquity with marketing content. For example, is your website usable on a smart phone? Prospects want to interact with your business in different ways so it is critical you provide these opportunities. 2. Market a Minimum Viable Product - Netflix was a DVD-by-mail business until it made the bold decision to start streaming video content. However, when the Netflix started its streaming service, it wasnt full of the same content that was available via mail. Instead, it was only a small portion of its content, but that didnt stop the company from actively promoting it to new and existing users. Marketing Takeaway: It is easy to drop an idea or a campaign because it isnt ready. Netflix has taught us that ready, really, never happens: many people are still not satisfied with the content available through their streaming video service. However, this hasnt stopped Netflix from meeting and exceeding its goals as a company. Marketers should follow Netflixs example and release ideas early and continue to improve upon them overtime. 3. Give Prospects What They Dont Know They Want - When Netflix began streaming videos, theirShow MoreRelatedBusiness Analysis : Business And Business2361 Words   |  10 PagesEach business has products or services they want to sell to consumers, whether this is the man on the street or a multi-nation organisation, the difference in which person they targets will depend on what the product or service the organisation is offering Business to Business Business to business markets is, for example where to company engage in a transaction of a product or service, this could be a waste management company removing waste from a warehouse that produce a vast amount of waste. 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Environmental Essay - 613 Words

Environmental Scan Essay 4/20/2013 Environmental scanning can be viewed as a way of acquiring information about outside events that can aid organizations in first identifying potential trends, then interpreting them (Kerin, Hartley, Rudelius, 2010). These trends normally consist of five sources, social, economic, technological, competitive, and regulatory forces. My intention in this essay is to focus on one; the economic environmental force. I will discuss how the current state of the economy will impact completing an environmental scan. In order to evaluate how the economy will impact the completion of an environmental scan, it is essential to cover the concerns that affect the economic aspect whether people want to believe†¦show more content†¦The second concern is more of a microeconomic trend and it has to deal with the consumer income. These are equally important because as a consumer, we affect the economy with what we do or do not purchase. Overall there are three components that a consumer’s income is related to in reference to buying that give us an idea of the state of the economy and the impact of completing an environmental scan. They are the gross, disposable, and discretionary components. The gross income is the total amount of money that is made by one person, or a household. This can affect an environmental scan due to the fact that someone in a family can fired from their job or given a raise leading to a disparity in the trend. The disposable income is the money left after paying taxes. The problem is evident as described by Kerin, et al., (2010), â€Å"if taxes rise or fall faster than income consumers are likely to have more or less disposable income†(p.66). By having more or less income it makes it hard to scan and develop trends effectively. The third component is the discretionary income; what is left over when everything else is paid. 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Performance Appraisal Research Proposal Essays and Term Papers Free Essays

The Impact of Workplace Absenteeism on Organizational Performance Introduction Many organizations recognized the employees’ performances. Performances expected coming from the employees are affected by their participation and being present in their roles and responsibilities. However, manages are forced to find an ideal remedy in the habitual tardiness or absenteeism of the employees. We will write a custom essay sample on Performance Appraisal Research Proposal Essays and Term Papers or any similar topic only for you Order Now This is because, the organizations realized an unprofitable investment if there is any unscheduled absents. Furthermore, there is a reduction of the total productivity of the manpower that might affect the entire operation of the business. Background of study Absenteeism is the result of the different employee behaviors. Most of the workers are experiencing high stress or improperly compensated that reflects in their absences (McLaughlin Young Group, 2007). Statement of the problem The cost of absenteeism is greater when lost productivity, temporary labor and dissatisfied customers are considered. Almost all the employees have their absences more than five times per year and are coming from different sectors (McLean, 2005). The growing numbers of employees having the same problems on attendance will manifests in their ability to contribute in the total growth of their own career and in the organization. Leaders believe that if they did not create a significant solution to this problem, more and more employees will do the same as it is became part of theorganizational culture. However, what are the real-life impacts of workplace absenteeism on the organizational performance? Literature Review Absenteeism occurs when the employees are not present at work when they are scheduled to be there. It can be divided into voluntary or involuntary absenteeism. Involuntary absence is viewed to be beyond the employee’s immediate control; legitimate reasons like personal illness, accidents or family emergencies. Voluntary absence is under the direct control of the employee which can often be traced back to other factors such as a poor work environment, job dissatisfaction and other issues. If such absences become excessive, they can have a seriously adverse impact on a company’s operations and, ultimately, its profitability (Pillay, 2009). From the previous surveys, the experts discovered that absenteeism results most often from health and personal reasons, but the fact is that only about a third of absences are caused by personal illness. The survey shows that more than half of unscheduled absences are justified by family issues, personal needs, stress and an entitlement mentality (McLean, 2005). If all of the reasons in the absences of the employees are on thehealth issues, therefore, the absenteeism can be linked in the stress they gathered in the workplace. The occupational stress is one of the most significant workplace health hazards. The prolonged exposure of an employee to certainjob demands can lead to a variety of pathological outcomes that can be both short- and long-term effects on their emotional health such as emotional distress, depression and anxiety. Other employees might experience the various difficulties in family, financial, or physical health. All of the work-related stresses or problems that the employees can experience might result in their attendance. The negative effects of the increase in employee absence are their poor performances (McLaughlin Young Group, 2007). Objectives of the study The aim of the study is to identify the existence of absenteeism that can draw a link towards its impact on the organization and the employee’s performance. In order to achieve this aim, there are three objectives that should be considered. First is to identify the cause of the workplace absenteeism. Second is to find out the common type of workplace absenteeism. Third is to evaluate the costs that inherent in the workplace absenteeism and how they impact on the organizational performance. And fourth is to establish the mechanism for curbing the workplace absenteeism. Methodology The suggested method that can be use in the study is the use of survey and interview. In the first phase of the study, the survey will be conducted on the employees through the use of questionnaires. The material is in a Likert Scale form in which gives the details to the researcher/s on the perception of the employees on absenteeism and their behavior in their attendances. On the second part of the study, the interview will be conducted on the managers and/or supervisors, and even the HR manager, who can assess the behavior of the employees in their attendance and performance. Through the interview, the researcher/s can analyze the appropriate actions for the employees who are creating the trends of absenteeism and recognize the effectiveness of their mechanism to reduce the absenteeism in their workplace. How to cite Performance Appraisal Research Proposal Essays and Term Papers, Essays

Flight Attendants free essay sample

Many years ago, a special gift came to me in an interesting way. When I was a small boy, I enjoyed playing in my garden. One day, I found a hole in the wall of my garden. It was near the ground, so I could not see through the hole, but I knew that behind the hole was my neighbour’s garden. Who made that hole? I felt really interested, so I used rocks to make the hole wider. One day, when I was trying to break through the wall, I noticed a small hand appear from the hole. The hand was holding a rubber sheep. It was pink and it had wide eyes. I caught the rubber sheep. Then I pushed my favourite wooden truck through the hole to give that child on the other side. Sometimes I bought toys with my lucky New Year money. A long time later, when I was old enough to go out, I went around the corner to find the child who gave me that special gift, but nobody was in that house. My neighbour said that a girl used to live there, and she was the same age as me. I never found her, but her gift has a special meaning for me. One of the best cities to visit on the East coast of the U. S. is Washington, D. C. D. C. tands for District of Columbia, meaning that Washington is a special area that governs itself and is not contained in any of the 50 states. It has some of the most interesting landmarks and tourist spots in the country. There are many monuments to visit, such as the Lincoln Memorial, the Jefferson Memorial, and the Washington Monument (the tallest building in Washington). For more excitement, the area called Georgetown is famous for its shopping centres, restaurants, and nightclubs. Finally, there is the White House tour. On this tour, people actually walk through many rooms and view the home of the president of the U. S. Washington, D. C. , might not be as large or as famous as other U. S. cities, but it has an appeal all its own. 1 Paragraph 3 A CAREER IN THE SKY If you are looking for an interesting career, think about becoming a flight attendant. First of all, flight attendants receive a large amount of training for their job. Careful training is necessary for this career. They learn about interpersonal skills, customer service, and safety. Second, every time flight attendants go to work, their scenery changes. They could be in Bali one day and Hawaii the next. They even get to stay in one or two days in a city before flying home. This may cause them to suffer from homesickness. In addition, flight attendants get bargain prices on airline tickets for vacation. Imagine spending no more than ten dollars for any flight in the U. S.! Finally, flight attendants get to meet a wide variety of people from all over the world. For a truly exciting career, consider becoming a flight attendant because the benefits are worth it. Paragraph 4 AN One of the people that I most admire is my great-grandmother, Carla. She came to the U. S. from Italy in 1911 as a young woman on a large ship. Soon after landing at Ellis Island in New York, she began working as a seamstress in Brooklyn. She met and married my great-grandfather not long after that. They immediately began their large family. Great-grandmother Carla had eight children – five boys and three girls. In addition to taking care of such a large family in a new country, my great-grandmother survived discrimination as an immigrant, two world wars, the Great Depression, and a long list of illnesses. However, she rarely complained, and she was very happy with her new life in America. America has surely brought her with happiness. Whenever I think of my great-grandmother Carla, I am always filled with admiration for her. 2 Paragraph 5 Â  I am a Thai girl living in the U. S. , and there are many adjustments that I must make. First of all, I must get used to a new kind of food. I am learning to eat a lot of hamburgers because they are not expensive and they are easy to buy. The people are different and I am learning to meet new foreign friends. For example, two of my friends are from Pakistan. Pakistan is also an interesting country to visit. The weather requires another kind of adjustment. Some days, it is hot just as in my country, but on other days it is very cold and this is very strange for me. I came to the U. S. to study and I enjoy my classes and my teachers. I am adjusting to the U. S. in many ways, but it is not a problem for me because I like to know about different places and people. Paragraph 6 When you drive into the airport, you will see many signs for the different terminals. After you pass the signs, you will drive over a hill. The airport is on the other side of the hill. On your right, you will see the international terminal. This terminal is two stories tall. The front is all glass. On the left, you will see the domestic terminals Paragraph 7 My favourite restaurant is an old house. It is very convenient because it is in my neighbourhood. We can drive, or if the evening is pleasant, we can walk. It has a nice atmosphere and friendly service. We know some of the waiters and waitresses so we enjoy talking to them because they ask us about our children. We especially like the decorations. The walls are soft yellow, and candles and fresh flowers are on the tables inside and outside. Finally, the food is excellent. The cook is the owner and he makes delicious dishes with fresh ingredients. We always enjoy our meals. Paragraph 8 My favourite restaurant is an old house. My husband and I enjoy eating there on summer evenings. We usually walk from our house so we can enjoy our neighbours’ gardens and get a little bit of exercise. The afternoon sun shines through the trees but it is not too bright. We arrive at dusk, and if we are lucky, we can sit outside. The wai ter brings a basket of warm bread and a cold drink. We have an appetizer or a salad while the sun goes down. Then the waiter lights the candles while we enjoy the main course. By the time we finish dessert, it is night time. We walk home slowly, feeling full but happy in the moonlight.